Traditional vs Dynamic Telesales
The best way to understand dynamic telesales is to consider traditional telemarketing campaigns. Essentially, you create a list of prospects and work down the list as quickly as possible. This is called "ambush marketing" because the call recipients have no reason to expect, or indeed, take your call. As a result, connectivity rates are poor and even if you do get through to your prospect, you can expect a poor reception.
How dynamic telesales works
A dynamic telesales campaign works differently, because when you create the campaign you do not populate it with prospects. Instead you wait for your prospects to trigger a "smart response", which will put them into the campaign.
Dynamic telesales examples
Examples of Smart Responses would include web page visits, survey responses, campaign registrations, email open rates or logical campaigns. As a simple example, if someone visits one of your product pages you should probably give them a call.
Because the campaign is dynamically populated, your connectivity is greatly improved and you are far more likely to receive a positive reception.
We strongly recommend Dynamic Telsales to all our clients.
Example Dynamic Telesales Report
StrategyMix Telemarketing Services
StrategyMix provides outsourced telemarketing services, principally for database building, lead qualification and follow-up.