Linkedin Marketing

Optimising Expenditure

LinkedIn is becoming an increasingly important marketing tool. Are you using LinkedIn properly?

The LinkedIn Problem

The problem is not that using LinkedIn is hard. The problem for most busy executives, who tend to have the best connections, is that they don't have the time to use it properly.

However, StrategyMix can provide you with experts who will help you to manage Linkedin properly so that it provides you with real leads.

Getting the most out of LinkedIn

These are just a few examples of what you should be doing:

• Identify or create a relevant linked in group
• Ensure your executives participate in as many relevant LinkedIn groups as possible
• Consider company status updates
• Ensure all registrations are invited to link in
• Use the "People you know" function
• Establish weekly program to harvest LinkedIn
• Ensure all campaigns (white papers, blogs, events, videos) are published to LinkedIn
• Build connections with your Target Companies using the search features
• Consider LinkedIn Premium
• Optimise your user profiles by adding relevant content

Why not use the Contact Us form to find out more or get a quote?