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StrategyMix SMB: Marketing Automation for the Smaller Business

StrategyMix SMB is designed for...

Small to Medium size Companies looking to implement more systematic marketing processes
so they can generate better quality leads and increase sales.

SMB includes the following modules:

Email Marketing
Send unlimited emails with full email tracking and unrivalled deliverability.

Landing Pages
Demonstrate your thought leadership through white papers, case studies, webinars and seminars
and manage the associated registrations with confirmation emails in real-time.

Profile Surveys
Use Progressive Profiling for lead Scoring, to priorities your sales resources so that they focus
on ONLY your best leads. Profile surveys will also uncover prospect needs, business priorities
and feed this actionable marketing intelligence to your sales team in real-time.

Logical Campaigns
Run multi-channel (email, phone, direct mail) automated lead nurturing campaigns according to the principles of the Buyers Journey.

Dynamic TeleSales
Manage integrated telemarketing campaigns using auto-dialing, comprehensive agent monitoring
including pre-call, in-call and post-call statistics to achieve superior performance in lead follow-up
and qualification.

Key Benefits

  • Closed loop marketing system. Send emails, manage registrations including confirmation emails via embedded forms on your web site
  • Provide your Sales Team with evidence-based, highly qualified leads in real-time though Progressive Profiling, Lead Scoring and Response Points
  • Integrate Web Analytics with TeleSales, so that a visitor to your web site is automatically placed in a follow-up telemarketing campaign
  • Manage sophisticated multi-channel lead nurturing campaigns to recycle leads which are not yet "Sales Ready"
  • Simple to use, extremely cost effective solution
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