3 Types of Telemarketing
We provide 3 different types of telemarketing:
- Database Building
- Campaign Support
- Lead Qualification
(1) Database Building
Many companies need database building to either improve their existing database or to build a new list of target prospects.Using a Gap Analysis
The StrategyMix telemarketers will often use a Gap Analysis report to identify the key positions within your target companies that you do not have in your database. So, as an example, if you're looking to target CIO's then we can run a report to find which of your target companies is missing a CIO in your database. We then call the company to identify the CIO and add them to the database.Building a New List
Many of our clients will buy a list from a list broker and then use our telemarketing to contact each prospect, ask for their email and obtain opt-in permission. When requesting emails, we nearly always use a high value offer, such as a thought leadership white paper or a case study to encourage prospects to provide their email details.Which Agents?
Most clients prefer to use our Manila based telemarketers for database building, because they are very efficient and are also very low cost, starting at just $2 per call.
(2) Campaign Support
Many clients use our telemarketing services to support their marketing campaigns - such as events or white paper campaigns. Within the StrategyMix System you can automatically assign prospects who open an email into telemarketing campaign. You can then make a timely call to encourage your prospects to respond to your campaign. This approach usually results in higher connectivity and better response rates.
(3) Lead Qualification
As your prospects respond to your campaigns, it is obviously very important that someone follows them up in a timely manner. Many clients use our agents to make these calls, particularly if their sales team is too busy to make these calls themselves.In general, the purpose of these calls is to qualify the prospect, confirm that they have a problem which you can solve and to set up a meeting or phone call. If your marketing process is working properly, we should be able to setup at least 3 conference calls or meetings a week between highly qualified prospects and your top sales person.
Meet our telemarketing manager - Seana Morris
Name: Seana Morris
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StrategyMix trained and managed
StrategyMix TrainingThe StrategyMix telemarketers are trained in the process of dynamic telesales. This results in higher connectivity and lower costs per successful call.
We work on the principal that 1 hour of management time is required for every 10 hours of telemarketing.